Rockbrook Camera

New ecommerce website and brand refresh

SERVICES

Market Research
Competitive Analysis
Brand Strategy
Content Strategy
SEO Strategy
Art Direction
Web Design
Web Development

CLIENT

Rockbrook Camera is a family-owned business based in Omaha, Nebraska. They are a specialty photo retailer ready and happy to serve photographers at all skill levels. With a love for the art and great customer service, they’re here to help support your photography needs.

PROJECT OVERVIEW

Rockbrook Camera was looking to update and modernize their ecommerce experience. With a desire to support customers both in store and online it was important to improve the browsing and search experience along with the site infrastructure.

Bright Sun

HEX: #FFC442

Fun Blue

HEX: #1A47AD

Raisin Black

HEX: #262626

Rockbrook Camera Lato Regular typography font style

Rockbrook Camera Lato Bold typography font style

Rockbrook Camera website screenshot of homepage products

Rockbrook Camera mobile website homepage

Rockbrook Camera mobile website product page

Rockbrook Camera mobile website search results page

WEB EXPERIENCE

We built an engaging home page that would draw the users deeper into the site. With space for showing trending products, special deals and highlighting content, Rockbrook was able to better engage with it’s customers in the digital space.

We updated the site infrastructure which greatly improved performance. We also enhanced the search functionality and designed a more user-friendly browsing experience allowing customers to easily navigate to products.