BanQu

Creating a brand and web experience

SERVICES

Market Research
Competitive Analysis
Personas
Brand Strategy
Content Strategy
SEO Strategy
Art Direction
Web Design
Web Development

CLIENT

BanQu is a blockchain business that aims to create supply chain transparency from the end to end. With a passion and a vision to create Dignity through identiy TM, BanQu not only allows brands to keep an eye on their supply chains, but to make sure that everyone on the platform is taken care of.

PROJECT OVERVIEW

As we learned more about the brand and it’s founder we soon realized that is was no ordinary blockchain business. With a passion for those who are forgotten and left behind in the supply chain process, it was important to the founder that we tell that story and how BanQu can help.

Our plan was to dig deep into the founder’s vision and learn all that we could about this process in order to best tell that story through content, visuals and experience. We researched not only the supply chain process, but all of the people and roles involved at each step.

In the end we created a strategy, brand, and website that tells this story from end to end and how BanQu makes it seamless.

Smiling trucker sitting on delivery truck

Sherpa Blue

HEX: #002F44

Bossnova

HEX: #3D2342

Burnham

HEX: #23413A

Banqu typography Proxima Nova font style

Banqu homepage view on desktop, tablet and mobile

WEB EXPERIENCE

The Home page was the perfect space to talk about the various steps within the supply chain and how BanQu is there to make it run smoothly. We animated a line to weave through the various steps as an engaging, interactive element that subtly reinforces the link between each of these steps.

We created responsive pages that went into more detail about the product, the vision and what sets BanQu apart.